Foodsmart creates lasting and sustainable change in Medicaid communities by tackling the root causes of food and nutrition insecurity head-on. We provide members with access to affordable healthy food options at scale. In turn, we see increased engagement and enrollment among communities that have adopted Foodsmart.
Foodsmart’s telenutrition benefits provide counseling by Registered Dietitians (online or offline), meal planning integrated with online grocers that accept EBT/SNAP, and a suite of other tools create personalized solutions that help members save time and money. Foodsmart reduces food costs sustainably without any additional spend by Medicaid plans through grocery basket price comparisons & helping members with SNAP enrollment. Our Foodsecure program identifies food insecure members and helps them through targeted food subsidies. Ultimately, Foodsmart creates lasting behavior change that leads to clinically proven weight loss and reduced costs related to chronic conditions.
More importantly, Foodsmart is a product members love, as evidenced by our NPS of 80+, that helps retain and grow your Medicaid population.
We investigated Foodsmart’s impact on dietary behavior, weight loss, and food insecurity status in the Medicaid/Medicare population among CDPHP and Independent Health members.
We know enrolling and engaging with Medicaid members can be difficult. Foodsmart’s marketing team partners with Medicaid plans to do the heavy lifting where we develop a customized marketing strategy, including in-person fliers with food discounts, outbound calls leveraging existing systems such as IVR and SMS texting (where allowed), community food bank engagement, and more. We share this contact information with you to help you improve your other marketing efforts as well.
We believe strongly in properly analyzing and evaluating the success of Foodsmart programs. That’s what we closely monitor health outcomes through nutrition assessment scores backed by a food frequency questionnaire, including nutrition essentials like sodium and healthy fats; food insecurity status; biometric data including weight, blood pressure, waist circumference, A1c, cholesterol, and triglycerides; and chronic condition status.
We share this information with you, and leverage all of it to accurately project and evaluate short and long-term ROI, and always encourage health plans to do a claims-based analysis with us to prove ROI. We work with your actuaries to demonstrate how Foodsmart positively impacts MLR.